When planning your next customer facing communication tool, be sure to ask yourself an important question – “How can I maximize my investment?”

Even though your initial project might have a targeted message, it doesn’t mean your visuals can’t reach beyond that one piece into a range of communications vehicles. When working with clients on a project, we often discover for them opportunities to re-use the “marketecture” graphics and solution diagrams we create. When the opportunity is identified, we create these visuals with the flexibility to be used in web sites, presentations, HTML emails, white papers — you get the idea.

This can save you budget dollars that are difficult to come by in today’s economy. One of our long-standing clients, Iron Mountain, has seen the value in this approach. Throughout the years they have seen CGI as a valuable online marketing resource – providing writing, design and development for over 244 Powerpoint presentations and 46 Flash product demonstrations

The takeaway — It’s easy to maximize on an investment if you spend a little time upfront to plan for it.