When planning your next customer facing communication tool, be sure to ask yourself an important question – “How can I maximize my investment?”

Even though your initial project might have a targeted message, it doesn’t mean your visuals can’t reach beyond that one piece into a range of communications vehicles. When working with clients on a project, we often discover for them opportunities to re-use the “marketecture” graphics and solution diagrams we create. When the opportunity is identified, we create these visuals with the flexibility to be used in web sites, presentations, HTML emails, white papers — you get the idea.

This can save you budget dollars that are difficult to come by in today’s economy. One of our long-standing clients, Iron Mountain, has seen the value in this approach. Throughout the years they have seen CGI as a valuable online marketing resource – providing writing, design and development for over 244 Powerpoint presentations and 46 Flash product demonstrations

The takeaway — It’s easy to maximize on an investment if you spend a little time upfront to plan for it.

I heard an ad spot the other day for Comcast and it brought to mind the last project we produced for them. In case you aren’t familiar with them, Comcast has over 40 million customers and is the nation’s leading provider of cable, entertainment and communications products and services.

While collaborating with the FBI and McAffee, Comcast came to CGI for the creation of visual tools for an online webinar aimed at educating their customers about the dangers of online child predation. A rapidly increasing number of children are becoming victims of online predation. A survey conducted by Janis Wolak, JD, Kimberly Mitchell, PhD, and David Finkelhor, PhD concluded that “forty-two percent of youth Internet users had been exposed to online pornography in the past year.”

With so much at stake, we were very happy to take on this project.

Comcast PPT Content