I’m sure you’ve seen those Apple commercials showing off iPods that are fun and modern — hip to the bone. Their high energy projects a vibe that reinforces a cultural relationship between Apple and their customers.

Keying in to the power of such a relationship, our client Demandware wanted a similar mood to show off their eCommerce platform. This B2B “ad”  lives right on their home page and lets you rock out to music by “The League”.

Marketing is a crucial component to product and often company success. With so many available possibilities to communicating your message, it is often the simple approach that makes a big impact with your audience.

I heard an ad spot the other day for Comcast and it brought to mind the last project we produced for them. In case you aren’t familiar with them, Comcast has over 40 million customers and is the nation’s leading provider of cable, entertainment and communications products and services.

While collaborating with the FBI and McAffee, Comcast came to CGI for the creation of visual tools for an online webinar aimed at educating their customers about the dangers of online child predation. A rapidly increasing number of children are becoming victims of online predation. A survey conducted by Janis Wolak, JD, Kimberly Mitchell, PhD, and David Finkelhor, PhD concluded that “forty-two percent of youth Internet users had been exposed to online pornography in the past year.”

With so much at stake, we were very happy to take on this project.

Comcast PPT Content