CGI recently teamed up with TopSprout, a Silicon Valley marketing start-up, to support their product launch marketing efforts for CA. Both of our agencies work with CA — CGI creating the interactive media and TopSprout providing the integral strategic pieces. Help TopSprout celebrate their 1 year anniversary by visiting their blog: http://topsprout.blogspot.com/

Congratulations Miguel!

We have recently been voted one of “Banker and Tradesman’s Best of 2009” with a Silver Award in Web Site Design Services. David Kelleher, president of CGI Interactive, said “We are very appreciative of the recognition this award brings. It is inspiring to know that so many people in New England feel our services provide the caliber of design and expertise that they look for in an agency.”

Banker & Tradesman is a leading publication in New England with a broad readership of the most influential people in the real estate, financial, and construction industries.

More than 6,000 readers responded to the annual Banker & Tradesman readers’ opinion poll, which has grown in recognition in the business community in Massachusetts. The survey measures the loyalty and satisfaction that the publication’s readers have had with service providers. It is an opportunity for the New England financial and real estate communities to speak up for those providers they believe are the best.

All winners were published in a special section of the July 27th issue of Banker & Tradesman.

Cynthia Shanahan, Greg Cheteauneuf, and Kara Hoisington at B&T Event

Millions of people use Facebook as it has become a very popular way to communicate, connect and share. To some people it may seem like another distraction and to others it’s a communication tool.

Here at CGI, we want to connect with you. There are constantly newly completed projects (some we’re not allowed to share) we’d like to get your feedback on including flash, websites and powerpoint.

You can become a fan of CGI Interactive on Facebook if you have a Facebook account so we may stay connected with you. As well, you can give us feedback, write on our wall, leave comments, catch our updates, etc..

So, thanks for being a fan – we appreciate it!

Here at CGI we do an outstanding job of bringing our client’s message to life. What better way to show this than with an animated demo reel. It’s quick, it’s stunning and we hope you enjoy!

I love comfort food — the familiar flavors, simple ingredients, and all that food on the plate! According to food trend experts, comfort food is IN. Bonny Wolf, food commentator for NPR, states that food trends in 2009 are “colored by the economic recession”. She adds, “We’re in uncertain times, and this is the time when we crave comfort food.”

So what does comfort food have to do with flash product demos, the meat and potatoes of your marketing toolkit? Three words come to mind “Comfort, Simplicity and Value.”

Comfort

Like the rich flavors my nana simmered into every pot of chowder she made from simple ingredients, a product demo has to be more than a sequence of bland screenshots and voice over track pieced together. Instead, it is a seasoned recipe including branding elements, on-screen messaging and supporting imagery. These elements come together with sound and motion to communicate the features and functions of your product and express the unique flavor of your company establishing credibility, competence, and familiarity.

Simplicity

Restaurants are serving up simple, home-style dishes like pasta with meat sauces or meatloaf with mashed potatoes to ease diners back to their tables. These uncomplicated dishes serve up plenty of flavor while saving prep time and costs. CGI sees Marketing and Product Managers craving simplicity as they shoulder more responsibilities and fewer resources. Our flash demo template solution offers a simple process, saving time and money. The result: a compelling product demo in formats compatible for tradeshow use, online broadcasting, and socializing on the web.

Value

In college, breakfast at the Shawmut Diner was my favorite meal of the week and worth every penny at $6.99! The huge quantity of good food beyond satisfied my hunger at a price that would make my Nana proud. Designed to be scalable, with source files as part of the fixed price, makes the solution like ordering the Breakfast Special! With the ability for Google Analytics to be cooked right in, your can track your investment.

I guess you could say our new Flash product demo template solution is comfort food for savvy marketers looking for value without sacrificing quality or effectiveness. Check out some samples of recent demo we have created using our fixed-priced, template solution and tell us what you think.