One of the biggest events of the year for TV advertising is coming up on Sunday, February 7th 2010. Super Bowl XLIV will be a time when we get to see commercials that push the envelop of creativity. But this year marks a transition as we see a major contributor, Pepsi Co, without a commercial presence.  This breaks a 23-year long tradition.

This opens an interesting question, how will television advertising transition to internet/web advertising? Are big companies like Pepsi beginning to see that consumers are increasingly more receptive to commercial spots on website programming such as Hulu.com?

We’ve really become an internet-based society. If you don’t have Tivo or a similar system and missed a favorite TV show, you can hop on the web to watch it later. Amazing! And major brands are taking notice of this change. But have no fear, there will still be advertising delights on Super Bowl Sunday. It is a cultural tradition with a momentum that doesn’t show signs of slowing down.

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