I’m sure you’ve seen those Apple commercials showing off iPods that are fun and modern — hip to the bone. Their high energy projects a vibe that reinforces a cultural relationship between Apple and their customers.

Keying in to the power of such a relationship, our client Demandware wanted a similar mood to show off their eCommerce platform. This B2B “ad”  lives right on their home page and lets you rock out to music by “The League”.

Marketing is a crucial component to product and often company success. With so many available possibilities to communicating your message, it is often the simple approach that makes a big impact with your audience.