Creativity-Online recently released The Discovery Channel as their choice for “Best Ad”. This winning commercial incorporates The Discovery Channel’s various shows into a single song with an addictive chorus — which by the way doesn’t really seem to mean anything. However, the success of the commercial lies within how they were able to connect many “favorites” into a single, cohesive piece all adding up to the final tag “The World is Just Awesome.”

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Global theme is something CGI has been increasingly seeing as a trend within our own client work. People today are working with more international companies and connecting with more cultures than ever before. Interactive now has to reflect this change through their design and development in order to convey our more connected world.