Last year Wario created a viral video that literally “shook-up” YouTube. The video became a case studio on how companies were pushing the limits of the video platform to create a more interactive experience for the viewer. YouTube has become the most popular platform for companies to post viral videos from the Blendtec iPhone to Cadbury gorilla.

However, it appears that the platform Vimeo is about to step up its game. Released this week, the Honda Insight “Let it Shine” video is the first to take over the platform and create a more interactive experience for the viewer. Honda has worked with Vimeo to create a full page takeover in sync with the video. The piece is slick, interesting, and set to a new version of the classic children’s song.

[vimeo]http://www.vimeo.com/4281939[/vimeo]

Over the past week 88,000 people have watched the video, a number that will undoubtedly grow as word spreads about partnership between Honda and Vimeo. This will be an interesting campaign to watch to see if the video increases Vimeo’s membership as more people become exposed to it.

Would be great to hear your predictions on what kind of impact the Honda Insight video could have on Vimeo.